Wednesday, March 19, 2008

SB2, Leslie Burns-Dell'Acqua

I first became aware of Leslie Burns-Dell'Acqua from her posts on several of the photo related internet forums that drop into my inbox on a daily basis. I didn't know who she was but found myself flagging her posts and returning to them again and again when contemplating how best to market my services as a commercial photographer.

"It was just swell," meeting her in person. You know, like meeting a radio D.J. you’ve listened to for a long time, all mystery is removed. Questions like; "How tall are they?" "How do they do their hair?" "What kind of clothes do they like to wear?" are put to rest. With this post I hope I’ll succeed in sparing you all that unnecessary and non productive anxiety , should you meet Leslie in Chicago. It will free you up to just listen to the good stuff she's throwing at you.

Leslie spoke about print portfolios (why you still need them,) mailers, mailing lists, email marketing, and more. Basically, a roadmap to getting your marketing plan together, seeing it through, and moving your business to another level, even in these challenging times. She even outlines a seven-step program to get you on the right track.

Though nothing beats a one-on-one consult( Chicago, Friday, gotta register, $75) you can go to Leslie’s website, Burns Auto Parts (her grandfather sold auto parts) read the articles and listen to her monthly podcast, Creative Lube. If you still prefer pulp you can get her book Business Basics for the Successful Commercial Photographer ( or, How to Use your Left Brain Too.)

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Monday, March 17, 2008

SB2, John Harrington

Despite appearances this is not a supermodel, sporting the latest in men’s fashion, it's Washington, D.C. based John Harrington presenting at SB2, Philadelphia. Sorry, couldn’t help myself, to me, it looks like a runway shot.

John’s presentation is entitled, Critical Tools for Your Photography Business. Not tools as in, a monkey wrench and a hammer, but tools like, invoices, estimates, contracts and releases. Often referred to as the paper trail, not to be confuse with the Oregon Trail, The Appalachian Trail or the Cimmaron Trail. John also stressed the importance of registering your images with the copyright office and walked us through the process.

John is the author of “Best Business Practices for Photographers,” and is considered my many to be a must have reference book for the professional photographer.

John will be presenting in Chicago, and will also be doing one-on-one consultations on getting your paperwork together. You need to register for the consultations. A 1/2 hour consultation is $75.00.

Click on the title to get more info on SB2, Chicago.

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Sunday, March 16, 2008

SB2, Joyce Tenneson

Saturday evening’s keynote speaker was Joyce Tenneson. Members of the audience were given a sneak peak at her upcoming book, A Life in Photography, featuring images taken over a 40 year time span, from 1968 to 2008. Voted one of the top ten most influential women in the history of photography by readers of American Photo Magazine. I’ll try and guess who the other 9 might be, not necessarily in order, just as they pop into my head. Feel free to comment on my selections or to add your own using the comment link at the bottom of this post.
  1. Margaret Bourke White
  2. Diane Arbus
  3. Imogen Cunningham
  4. Annie Lebovitz
  5. Cindy Sherman
  6. Mary Ellen Mark
On Sunday, Julia Larson Saperstein asked me, (the epitome of machismo,) If I felt the men in the audience had the same reaction to Joyce’s work as the women. While, once in a while, in the company of a woman, or a child, I find it advantageous to “Get in touch with my feminine side,” I had to answer, “No, I don’t think we did.” Our loss.

Joyce had copies of several of her books with her in Philadelphia and was available for a book signing after the keynote. If the response in Chicago is anything like it was in Philadelphia, you'll want to get in line early!

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SB2, Blake Discher

Blake Discher, Firefly Studios, is a corporate, editorial and advertising photographer based in Detroit. Blake gave a presentation on pricing and negotiating, conducted a workshop on optimizing your web site and gave private web site consultations. You must sign up for any of the private consultations and a half hour session is $75.

Blake’s personable with a great sense of humor, which makes for a friendly, non-intimidating one-on-one, critique of your site and your work. Okay, Maybe he does look a bit like Nosferatu in this image, and his nickname is Black Discher, but trust me, he's cool. I would have signed up for his consultation but I knew I’d be too busy shooting!

In the image above, Blake explains how he priced an image for use on billboards using Hindsight’s Photo Price Guide.

Catch him Chicago if you can!

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