Saturday, August 25, 2012

ASMP FOCUS: Unseen Philadelphia


     I didn't think I'd be shooting for the Focus Philly competition as I hadn't been able to come up with a concept for this year's theme of "Unseen Philadelphia." In an age of iPhonegraphy and Instagram what  hasn't already been photographed and posted on-line for the whole world to see?  Then one evening at a dinner party with some friends, I overheard a conversation and had one of those "eureka" moments. Butting into their conversation, (which is totally uncharacteristic of me) I told them about Focus Philly and asked if I could photograph them. I was pleasantly surprised to learn that they not only knew of ASMP and what it stood for, but that one of their relatives had been an active member. They agreed and the shoot came together as planned. Whether or not I get into the show or (new this year) the book, the shoot was memorable. I'm also pleased that I was able to share the experience with my son Wynn, who acted as photo assistant, video shooter and editor.

      As a professional photographer it's easy to become jaded and only pull out a camera when there is a check involved but ASMP's Focus Philadelphia reminds me on an annual basis why I became a photographer in the first place and the value of shooting for myself.

     Thanks to this years sponsors, Adobe, Brilliant Studios, Calumet Photographic, Power Plant Productions, Springboard Media, Think Tank Photo, and Videosmith and the members of the ASMP Philly Board who not only keeps this competition going but makes it better each year.

     Don't ask me who they are or where the photos were taken,   if I told you I'd have to kill you.

      Whether your an established photographer or just emerging (I love that phrase), Focus is just one of the benefits of membership. If you are a member and have yet to shoot something better hurry the deadline is August 31st (wink, wink). 

Labels: ,